What Will The Apple Car Look Like?

On Wednesday, Motor Trend fired up Apple Car fans by Tweeting that it may have renderings or images of the actual Apple Car.

Instead, the story mirrored many of the recent Apple Car rumors, or Apple Car “what we know” articles. It did, however, include sketches and pictures of the anticipated car, compiled by artists from ArtCenter College of Design in Pasadena, California.

Motor Trend approached the designers and asked them to pretend as if Apple had come to them for ideas and come up with a plan. The team met and discussed concepts and essentially “designed” the Apple Car.

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Graduate student artist, Garrett DeBry, with Motor Trend and Art Center team.

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Apple Car sketches by ArtCenter College of Design

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Motor Trend's Apple Car

Motor Trend's Apple Car
Motor Trend’s Apple Car

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https://twitter.com/hashtag/AppleCar?src=hash

Source (Motor Trend)

6 Comments on What Will The Apple Car Look Like?

  1. I think Motor Trend deserves props for this article. It’s probably the most thought provoking speculation piece to date on the subject of the Apple Car. Well worth anybody’s time if they choose to check it out.

    My main thought as I poured over all of their theories about the car was that this will be very expensive and very high tech. Maybe the most high tech car on the road. Initially I thought this car might be more mainstream, like in the $40 – $50,000 realm. Now I think it may be kissing the ceiling of $100,000. Autonomous driving, Augmented reality windshield, long range EV drivetrain…that stuff won’t come cheap.

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  2. @Schmeltz, I agree with you that the Apple car will be high technology whiz-bang but I’m thinking price point wise Apple Car will initially target the higher volume ~$55K mid luxury market rather than the much lower volume ~$100k high luxury market. Now that Tesla has worked itself down to the mid level luxury market with Model 3 it somewhat forces Apple’s hand to initially offer up a more compelling car offering at that level.

    Regarding price of Apple Car whiz-bang tech, same as in the iPhone, the initial development cost will likely be very high but the per unit production cost of the hardware electronic components that go into the car to support the technology quickly go down with economy of scale. Apple has the cash to fund can very high up-front development costs and Apple will likely fully write off that initial development cost rather then attempt to recover that expens in the price of the Apple Car.

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