John C. Dvorak of PC Magazine has continued hope that someday Apple will follow through with the concept of the Apple TV. However, he’s not holding his breath as the company bailed on the idea and offers Apple TV as an add-on box. He is shifting his focus, as are many, to the prospects of the Apple Car.
Dvorak doesn’t see Apple building dealerships and stocking multiple vehicles. Instead, he guesses that the company could put a single car in each of its larger stores as a focal point. The stores are large with open spaces, and many of the new stores are being built with even more space. Dvorak sees the Apple Car placed at the back of the store to get all customers to walk past other products on their way to check out the much anticipated vehicle.
His idea is that Apple would sell the car in store and then deliver each individually. The car would have to be flashy and very good looking to trump the competition. Dvorak believes that a “futuristic” or “weird” design would turn off possible customers. Size will be another important consideration, since Apple is known as a luxury, step up brand. The Apple Car shouldn’t be a compact car, but can the company pull off a Tesla Model S type sedan?
Dvorak estimates that a car comparable to the Chevy Volt might fit well in the Apple Store and is perfectly sized for Apple’s assumed intentions. He also thinks that the plug-in hybrid aspect, like the Volt, is the sure way to go for a first product from Apple. Dvorak also mentions the BMW i3, which has been on the Apple Car fans radar since the beginning.
Despite all of this speculation, along with the myriad of rumors and evidence, Dvorak remains skeptical, still hoping his Apple TV would be the company’s newest venture. His greatest concerns lie in who might even buy an “overpriced” Apple car when options like Tesla, Lexus, Audi, Mercedes, and others are on the market. As has been said before, it’s a waiting game and no one really knows anything for sure.
Source (PC Magazine)