Ford CEO Comments on Apple Car

The road to the Apple car is long and winding.  As it stands, beyond knowing that Apple is exploring automotive production and design we remain uncertain on any definite future plans.  Certainly this hasn’t stopped the massive, powerful, and wide reaching Apple rumor mill from pressing out many possible facts, pure speculations and other such commentary.

We here at Apple Car Fans are immutably optimistic and plan to document the journey from here to vehicle launch, the ups and downs, the hopes and disappointments and all that we come to know.

Along this way we shall often hear from important people in the automotive and technology industries as they offer their own opinions on the Apple Car.  The most recent member of this elite group is Mark Fields.

Fields is the current CEO of Ford Motor Company.  He took the helm of the company in 2014 and recently gave an interview with Business Insider in which he discussed among other things, the Apple Car.

Fields portrayed himself as in the dark as the rest of us.

“I read what everybody else reads,” said Fields. “Are they doing one or not?”

However, like us, he thinks the Apple car will come, and it will be extremely good.

“Our working assumption is they will do a vehicle and just like they do in a lot of their products it will have a great user interface, very connected, and for us, that motivates us even more to push innovation in our company,” he added.

Back in January Ford executive Don Butler who is Ford’s Executive Director, Connected Vehicle and Services also made some public comments about the Apple Car in which he took a welcoming stance.

“We welcome others joining,” Butler said. “We welcome the activity that’s in the space. We think it’s exciting. It’s actually changed that we are embracing. So I think Apple can do it. I think Google can do it.”

Butler seemed to think Apple wouldn’t go it entirely alone

“I think that what you will most likely see is a number of partnerships with companies that bring different skill-sets to the table working together to deliver solutions that neither of them could have done possibly on their own,” he added.

Source (Business Insider)

1 Comment on Ford CEO Comments on Apple Car

  1. From OP Lyle’s Article: “Back in January Ford executive Don Butler who is Ford’s Executive Director, Connected Vehicle and Services also made some public comments about the Apple Car….“I think that what you will most likely see is a number of partnerships with companies that bring different skill-sets to the table working together to deliver solutions that neither of them could have done possibly on their own,””
    ——

    Below is a compilation of quotes from Apple’s Tim Cook that on a combined basis in the tech industry are referred to as as the “The Cook Doctrine” that articulates Apple’s core principles. Perhaps the Cook Doctrine provides a hint to what extend Apple would be willing to enter partnerships to develop and manufacture the Apple Car.

    The Cook Doctrine:

    “We believe that we’re on the face of the Earth to make great products, and that’s not changing.

    We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution.

    We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

    And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”

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