What Can Augmented Reality Achieve?

We have been reporting about Apple’s push into the segment of Augmented Reality (AR). Unlike Virtual Reality (VR), AR superimposes virtual elements into real life. Think Pokeman Go! So, as you move through your “real-world” life, you can look through your phone or tablet camera, a headset or glasses of some sort, or even your vehicle’s windshield, and see valuable and/or “fun” information displayed atop the environment.

There have been demonstrations showing how this technology could be used for surgeons, aiding with the surgery in real time, as well as mechanics, architects, and engineers, in much the same way. There are already applications of the technology that can help people perform such tasks as fixing their car, unjamming a copy machine, or preparing a meal. The implications and uses of AR are seemingly endless.

Check out this video to see the technology for yourself:

Tim Cook has been a avid supporter of the future of AR and has made his opinion public on numerous occasions. He shared:

“It will be enabled in the operating systems first, because it’s a precursor for that to happen for there to be mass adoption of it. I’d look for that to happen in the not-too-distant future. In terms of it becoming a mass adoption [phenomenon], so that, say, everyone in here would have an AR experience, the reality to do that, it has to be something that everyone in here views to be an ‘acceptable thing.’

“I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day, it will become that much a part of you, a lot of us live on our smartphones, the iPhone, I hope, is very important for everyone, so AR will become really big.”

Analysts and those with information on the technology (as it relates to Apple) believe that the company will have it available as soon as iOS 11, which is planned to appear by next June. There are some challenges with the technology, that actually make its application in vehicles more sensible than through other means.

  • AR/VR glasses are heavier than regular glasses and many people hesitate to wear them
  • The average person doesn’t own an AR/VR headset like the Oculus Rift, nor are many people racing to buy one at this stage
  • While the current population “lives” on our phones or tablets, there have been a myriad of problems caused by games like Pokemon Go, as it’s not the best idea to stroll through life peering through your phone (and it looks pretty weird with everyone walking around holding a phone a few feet in front of their faces and likely walking into you … OR TRAFFIC!)

But … most of us already have a vehicle. Superimposing the information onto the windshield as a head up display is actually intended to make driving safer. You don’t ever have to look down. You can ignore your phone and other in-car distractions. Apple CarPlay and Android Auto are already considered “safety features”, due to moving the phone interface’s information to the car’s touchscreen infotainment system. This AR concept with head up display, takes it to a whole additional level. No touchscreen management, no clunky glasses, no headset, no grabbing for the phone or tablet … We can only imagine how convenient it will be and the vast array of functions the technology will offer.

Companies have been toying with these ideas for many years, but it could take a company like Apple to make the Augmented Reality an actual, widespread reality. Check it out for yourself:

Source (Business Insider)

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