The focus today for upcoming autos seems to be more on the computers, software, and “features” portion of the vehicles rather than the design of the actual car itself. This has been supported by the myriad of news regarding companies hiring software experts and traditional automakers buying into joint development agreements and joint ventures with Silicon Valley or similar based companies. What about the Apple Car design?
Companies like Apple may see this from the opposite perspective. While Apple will surely have no issue with the computer portion of the vehicle, the design of the car itself may prove more difficult as the key to its success. It has been reported that Apple attempted to partner up with BMW in the past, but apparently, that ship has sailed.
Apple made a bold move this week by hiring former Aston Martin VP, Chris Porritt. Porritt recently held a VP position at Tesla as well. Although Chris is extremely well-versed in the technology side of autos, he is also a “tried and true” veteran auto executive. This makes him the best of both worlds to suit Apple’s needs. Reports assume that Porritt may be the man to take over Apple’s Project Titan team.
With this being said, what influence will the Aston Martin design have on Apple’s final project? Will the Apple Car look like an Aston Martin? Will Aston Martin be involved in any way with the project? It’s probably safe to say that the Apple car will not look like a Tesla, or have any affiliation with the company.
Unfortunately, Apple does a great job of keeping secrets. We will not have confirmed answers to such questions for a period of time. But now that it has been confirmed that Porritt is involved, and that there is an Apple Car location in Germany, speculation is raised. Jony Ive, another top name at Apple, is also a huge Aston Martin fan. He is known as a collector of exotic and luxury vehicles. Ive has also owned Bentleys, Saabs and Land Rovers.
It may be safer to assume that the Apple Car will have British and/or European design influences. Germany is the hub for such luxury automakers, and having new ties there, along with the help of Porritt and the influences from Ive point in this direction. If the Apple Car is actually built in Germany, this builds an even stronger case.
Source (Car Buzz)