Apple Co-Founder Steve Wozniak Says Apple Will Build Insanely Great Car

Everyone knows Steve Wozniak is the famed and storied co-founder along with Steve Jobs, of Apple Computers.

It was his design and engineering that led to the first computer sold, the very successful Apple II and the lineage of future Apple products

Though having left the company to pursue personal and philanthropic endeavors Steve remains wildly enthusiastic about all things technological and has a keen and unique insight into Apple’s future efforts.

Woz, as he’s known, did a Reddit AMA the other day, in which he answered questions from the community.  Among them were his thoughts about the Apple Car.

Reddit: I know you are a big fan of Tesla, and there have been rumors about Apple entering the car market — do you think Apple would be wise to enter the car market? If so, in what capacity?

Woz: Apple is a huge huge company in the world, and a huge company to look at opportunities that they should really tackle and put high investment in, would have to be big in dollar volume. Look at the size of the car market. Here we are at the turning point of cars, we might be heading towards replacing gas-driven cars with electric cars some day. Maybe Tesla is the first real star of realizing that the formula is the equivalent of gas stations on the highway for electric cars. So electric cars are coming and the self-driving cars with artificial intelligence, looking at everything and spotting stop signs.

A couple months ago my wife got rear ended. Totaled actually, totaled in one of our cars, and the girl was crying from breaking up with her girlfriend and didn’t see the red light. But if she’d been driving some kind of self-aware car, it would have stopped because of the red light. So I think that we’re really going to improve life a lot with some of those things, and that’s where Apple likes to be. Basically making products that make a better world for the users. So the car market makes total sense to me for Apple, but the important thing is that I hope if they get off on a product, something that they could sell and make a lot of money for but is not “insanely great” as Steve jobs would say, Apple should drop it and start over.

And I think I read recently that some executives or some executive from Apple’s car division left. Well, I think that’s good if Apple says “We’re not making the product that is going to stimulate all of humanity, that’s not our business as Apple. We don’t want to just be another another electric car or self driving car,” or whatever. So I’m really for that in Apple.

Knowing this, Apple Car Fans reached out to Woz and asked him how likely he thought it was Apple will build a car.

“I think that Apple will build a car but won’t put out any great thing until it’s insanely great,” said Wozniak. “It can’t be just another new car.”

1 Comment on Apple Co-Founder Steve Wozniak Says Apple Will Build Insanely Great Car

  1. “I think that Apple will build a car but won’t put out any great thing until it’s insanely great,” said Wozniak. “It can’t be just another new car.”
    ——–

    “Insanely great” is relative to (measured against) cars that are currently available. I don’t doubt that Apple can achieve that insanely great gap but Tesla certainly has raised the automotive bar making it more challenging for Apple.

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