While Tesla CEO, Elon Musk, calls the Apple Car an “open secret” and a “missed opportunity”, Apple can still beat many companies to the self-driving finish line, including one of the top automakers in the world. Ford recently announced its plans to have a self-driving car in the market by 2021, which is the same year as the anticipated arrival of the Apple Car.
Similar to the direction it seems Apple is headed, Ford’s autonomous vehicle’s main purpose will be for ride-sharing services, according to company CEO, Mark Fields. Though many say that Tesla and Apple will be direct competitors and that Apple is very late to the game, maybe Project Titan is meant to compete in a different way.
Aside from Tesla and its infamous Autopilot, there is not an abundance of cars in the current market that feature higher level autonomous technology. However, it seems just about everyone is currently working on it and has been for some time. It will be years before fully autonomous vehicles are on the road in any high percentage. The technology is in a new stage comparatively and the upper levels, along with the government legislation and insurance company guidelines that are needed to support it, are still far from complete.
In terms of electric cars, Apple’s competition is growing and improving, and will do so by leaps and bounds by 2021. However, Apple can watch and wait and assure that its offering exceeds the standard. With the company’s investment in Didi Chuxing and now the implications with Uber, along with the company’s opportunity to purchase Lyft, or just about any company of choice, the possibilities and potential are monumental.
Source (Market Realist)