Apple Appoints Longstanding Revered Executive to Head Car Team

Bob Mansfield is a highly experience and well regarded long-term executive at Apple.

He first joined the company in 1999 and was considered one of the company’s top executives under Steve Jobs.   In 2012 it was announced that he was retiring after leading the hardware engineering development of the MacBook Air, the iMac and the iPad.

However instead of retiring, Apple kept him on as an adviser to special projects reporting to CEO Tim Cook. Among those projects for example was the Apple Watch.

Today the Wall Street Journal quite “sources familiar with the matter” has reported that Apple have given Mansfield the role of overseeing the company’s Project Titan electric car project.

We learned recently after the initial ouster of Steve Zadesky Apple has hired Chris Porritt, formerly of Tesla, to head the electric car team. Presumably Porritt will be reporting to Mansfield with Mansfield being the “Apple guy” and Porritt the “car guy.”

According to the Journal employees recently noticed a changed in the company directory in which all members of the Apple car division were reporting to Mansfield.

This news comes on the heels of recent reports suggesting the car will be delayed by one year to 2021. It also continues to illustrate how much importance Apple is ascribing to its fledgling car, a product whose success is very important to the long term continued prosperity of the company.

Source (Wall Street Journal)

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