This has been a banner week for Apple Car news, and of course you always hear it first here on Apple Car Fans.
The current story is another leak coming from a German publications, this time Handelsblatt. Early in the week it was reported by FAZ that Apple had a high level secret car team in Berlin and was working with Magna Steyer on automotive development.
It was understood last year that Apple was in discussions with BMW over the possibility of using the automaker’s infrastructure and engineering to help Apple co-develop their car. Reports at the time mentioned the possibility of using BMW’s i3 as the underpinning platform, and there was evidence Apple executives had visited and held meetings with BMW.
News today has confirmed that these talks have specifically fallen apart, as have talks with Daimler. The reasons given were two-fold. First the companies could not come to an agreement as to who would lead the project. The second stickier issue was about which company would be in control of the user data.
Apple wants its car to be deeply integrated into the iCloud and to have full control over the consumer’s data. BMW and Daimler wanted to keep control of the data themselves.
The report indicates that talks with BMW fell apart last year but that talks with Daimler have just recently fallen apart.
This information makes more poignant the current negotiations Apple is in with Canadian-Austrian firm Magna Steyer. It also shows how serious Apple is about making sure their car has German engineering at its core.